Kajabi: Pros and Cons for Creators in 2025

If you are a creator, coach, or anyone building digital products such as online courses, memberships, or coaching programs, you have probably heard of Kajabi. It is one of the major players in the all in one platform space. But is it right for you? Below is a breakdown of what is great and what is tricky about using Kajabi for your business.

Why We Trust Kajabi

At Hustle and Bustle Creative, we have been building and scaling client businesses on Kajabi for more than five years. In that time, we have helped our clients generate more than $8 million US dollars combined using Kajabi as their core platform. That experience means we have seen what works well, what can trip you up, and how to get the most out of the system.

The Pros of Using Kajabi

1. All in One System
   You do not need to stitch together lots of different tools. Website, email, course delivery, sales funnels, and payment gateways are all included. That means less tech headache and fewer integration issues.

2. Ease of Use
   The interface is intuitive. With drag and drop builders, templates, and straightforward workflows, even non techy people can usually get up and running quickly.

3. Strong Features for Digital Products and Memberships
   Kajabi offers tools like drip content, quizzes, assessments, and community features. These help with engagement and managing your students or members.

4. Built In Marketing and Automation Tools
   Kajabi includes email campaigns, landing pages, funnels, automation triggers, and segmentation. You can run much of your marketing without external tools.

5. Support and Resources
   Kajabi has good support, documentation, training materials, and a big user community. Having help available when you need it is a big plus.

6. Reliable and Secure Infrastructure
   Kajabi handles hosting, security, and updates. That means less maintenance work on your end and more focus on your content and audience.

The Cons of Using Kajabi

1. Pricing is Higher Than Some Alternatives
   Because it is a full suite of tools, the cost is higher. For those just starting out, Kajabi can feel expensive.

2. Limits on Plan Features and Scaling
   Depending on your plan, you may face limits on the number of products, members, email contacts, or websites. As your business grows, you might run into these ceilings. Running out of product space… IYKYK.

3. Customization and Design Constraints
   While there are templates and some flexibility, Kajabi is not as customizable as the likes of Framer (our most fav tool) or ShowIt. If you need highly specific design, Kajabi will feel very restrictive.

4. Less Ideal for Physical Products
   Kajabi is designed for digital products. If you need to manage inventory, shipping, and physical sales, you will need other tools.

5. Overwhelming Features for New Users
   Kajabi offers a lot, which can feel like too much at first. Deciding where to start may be confusing.

6. Template Variety and Flexibility Limitations
   Although templates are offered, there are fewer options than on some other platforms. Checkout pages and site layouts can also feel very limited.

7. No Marketplace or Built In Discovery
   Unlike Udemy or Skillshare, Kajabi does not bring customers to you. You will need to drive your own traffic through marketing.

Who Kajabi is Best For (and Who Might Look Elsewhere)

Final Thoughts

Kajabi remains one of the strongest choices if you want an all in one platform that handles most of the heavy lifting. The peace of mind of having hosting, email, payments, course delivery, automation, and your website all in one place is valuable.

We have seen firsthand that Kajabi can support businesses in generating serious revenue. At the same time, you should consider the cost and limitations. Think carefully about what you need in terms of design, member numbers, and product type.

Whenever possible, try Kajabi during their free trial. Map out your goals and see if it matches your requirements before committing.